The Zone VI Regional Marketing Forum took place in Swakopmund, Namibia, spanning from June 12th to June 13th, 2024. Attended by a group of 15 delegates hailing from Angola, Mozambique, Botswana, Eswatini, Lesotho, Malawi, South Africa, Zambia, and Zimbabwe, the forum proved to be an enriching experience. The program encompassed a diverse range of sessions, delving into essential topics like marketing principles, the ever-evolving landscape of sports marketing, the objectives of marketing within the realm of sports, the significance of marketing services and commercial attributes, and the power of digital marketing. Representing Eswatini was the association’s CEO Maxwell Jele and the Marketing and Communication’s Officer, Mkhulisi Dlamini.

The Zone VI Regional Marketing Forum hosted a range of engaging activities that offered the National Olympic Committees (NOCs) present invaluable insights and knowledge to support their marketing and communications endeavors. Specifically, the sessions focused on marketing principles, sponsorship, and digital marketing, providing NOCs with tangible strategies and proven methods to elevate their marketing and outreach initiatives.

NOC Eswatini also got the opportunity to make a presentation on the grounds covered by Eswatini and from what it transpired, the association is well on track, however there is always room for improvement.

The forum also served as a hub for connecting and working together among the participating National Olympic Committees (NOCs) in the region. This fosters opportunities for sharing resources like photography and physiotherapy services, as well as devising regional marketing strategies to attract global sponsors. Furthermore, the forum emphasized the significance of crafting a comprehensive four-year marketing plan that prioritizes education, awareness, development, and resource mobilization.

A 5 member marketing commission of the region was also elected and the countries that form the commission are Eswatini, Botswana, South Africa and Zimbabwe.